Marketing Psychology

I'm Tom, a behavioural scientist and Senior Lecturer in Marketing within Bristol Business School at UWE Bristol.  I joined the university following 11 years in consultancy, latterly as an associate director at Grayling in Bristol. I teach digital marketing at undergraduate and postgraduate level and I lead the MSc Digital Marketing.

​

My research examines the behaviour of consumers in online environments. I am particularly interested in the effect that personality has on social media behaviour.

​

My teaching and research includes:

• Consumer psychology and behavioural science

• Digital marketing

• Research methods and data analysis

​

For my full CV, please see my LinkedIn profile here.

​

To read my latest research, please see my Google Scholar profile here.