Stuff you missed during w/c 29th April 2024Thomas Bowden-GreenMay 7, 20241 min read1. Labelling a product as offering ‘surprise’ can reduce enjoyment of consumption2. Consumers prefer to talk about hedonic products, but write about utilitarian products3. Interrupting ‘boring’ tasks with ‘meaningful’ tasks can stop our minds from wandering4. Bright lighting can increase adoption of a new product5. Discussion of diversity and inclusion appears to lead to more social media engagement Sign-up here to receive updates weekly via email
1. Labelling a product as offering ‘surprise’ can reduce enjoyment of consumption2. Consumers prefer to talk about hedonic products, but write about utilitarian products3. Interrupting ‘boring’ tasks with ‘meaningful’ tasks can stop our minds from wandering4. Bright lighting can increase adoption of a new product5. Discussion of diversity and inclusion appears to lead to more social media engagement Sign-up here to receive updates weekly via email
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